| 14.00-14.30 | Reception |
| 14.30 | Plenary part led by chairman of the day Marijke Roskamp. She elaborates on the theme “Proud of Floriculture” with Royal FloraHolland management board. |
| 14.40 | Vision of floriculture by State Secretary Jean Rummenie of Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) |
| 14.50 | Panel discussion between State Secretary Jean Rummenie (Ministry of LVVN ), retailer Korneel van der Plas (Albert Heijn) and members Henk de Jong (the Orchid Growers) and the new Chairman of the Members' Council Marcel van der Lugt (Lugt Lisianthus) |
| 15.30 | Keynote speaker Arno Folkerts “Those who are open to change are ready for the future” from a neuroscientific foundation, he talks about how in a changing time we can adapt culture in such a way that it becomes a resource to embrace a new structure. |
| 16:30 | Break |
| 17:00 | Start subsessions. By choice, you can attend two different sessions |
| 18:15 | Farewell Steven van Schilfgaarde |
| 18:45 | Drinks and buffet |
Those who are open to change are ready for the future
Keynote speaker Arno Folkerts speaks from neuroscientific foundations on how, in a changing time, we can adapt culture so that it becomes a resource to embrace a new structure.
Inspiration sessions
Opportunities that AI bids for horticulture by Guus van Heijningen
As the son of a horticulturist, Guus has grown up with the sector. With his heart in horticulture and his head in Data & AI, he hopes to take the sector to the next level with his startup, PEAX Data. Starting small, thinking big and taking a pragmatic approach. An inspiring session on the opportunities AI bids for horticulture.
Workspace of the Future by Kim van der Leest
Create your pleasant healthy workplace of the future. After some inspiring examples, you will get to work yourself, led by biologist and greenery concept developer Kim, to create your optimal workplace with plants and flowers.
Work happiness by Hanneke Bor and Helma Veenstra
Gain insight into what work happiness is. You will get tools to encourage this from positivity from DOES Advisory Group. As a modern employer in floriculture, you don't want to miss this session!
What opportunities does footprinting offer floriculture?
There is increasing demand for demonstrably verifiable sustainably grown flowers and plants. Providing reliable insight helps our industry's reputation. Albert Haasnoot, Royal FloraHolland and Jeroen Oudheusden, Floriculture Sustainability Initiative provide an insight into the opportunities of footprinting, what has already been done and what is in the pipeline in the short run.
Growers and buyers game: 'in each other's shoes'
Play the horticultural game “in each other's shoes” devised and tested by the Youth Council of Royal FloraHolland and the Dutch Flower Power Group. The purpose is to organize your sales as well as possible so that you can deliver plants every month as agreed. Who knows how to keep the most money in the bank? It's not going to be easy because things might not work out in the garden, or something might happen to your trade along the way. During this workshop you will play with your customer or perhaps future customer. Recognizable dilemmas you run into as buyer and grower will be discussed.